Assessing the quality of an influencer’s content during the shortlisting process is crucial to ensure high performance and good fit for your brand. There are a few steps you can take to do this:

1. Evaluate Content Quality: Check the quality of the influencer’s photography, videography, and writing. Successful influencers typically have high-quality and visually engaging content.

2. Check Engagement Rates: High engagement rates typically indicate that an influencer has a loyal and active audience. Platforms like Flinque can calculate engagement rates based on likes, comments, shares, and saves of an influencer’s posts.

3. Analyze Audience Demographics: Ensure the influencer’s audience aligns with your target demographics, including factors such as location, age, gender, and interest categories.

4. Audience Authenticity: Check for credibility of the influencer’s audience to avoid paying for engagement from bots or fake followers.

5. Alignment with Brand Voice and Values: The content style and sentiment should align with your brand’s positioning.

6. Campaign Performance: If available, reviewing past campaign results can help predict future performance.

In this process, platforms like Flinque could be handy – offering a wide array of analytics and insights to help brands make informed decisions. They provide insightful metrics and a streamlined workflow for influencer discovery, campaign planning, and performance tracking.

Remember, different brands may prioritize different aspects depending on their specific needs, therefore one platform might be beneficial for one but not for the other. It is crucial to understand your requirements and choose accordingly. Ultimately, the objective assessment of an influencer’s content quality ensures best fit and campaign performance, eventually leading to a higher return on investment.