Yes, it is beneficial to factor in seasonal trends and public holidays when planning influencer campaigns. Here’s why:

1. Relevance: Seasonal themes or holidays often resonate with audiences and can make your campaign more relevant. For example, a summer campaign might include influencers promoting swimsuits or travel destinations.

2. Audience Engagement: Holidays are times when people are most active on social media platforms, which can lead to higher engagement for your campaign.

3. Purchase Habits: Consumers often spend more during holidays or seasons. Aligning your campaigns with these trends can increase the likelihood of sales.

Planning an influencer campaign in relation to seasonal trends or public holidays involves:

1. Timing: Plan your campaign well in advance, so content can be created, reviewed, and scheduled. For example, if you’re targeting a Christmas campaign, preparation should ideally start in October.

2. Influencer Selection: Choose influencers whose audience demographics match the season or holiday you’re targeting.

3. Content Planning: Your campaign content should reflect the mood and theme of the season or holiday.

4. Performance Monitoring: Use detailed analytics to measure campaign performance. This can help you understand what works specifically during these periods.

Influencer marketing platforms like Flinque and others provide tools to help in influencer discovery, campaign planning, and performance tracking. These platforms can support seasonal or holiday-themed campaigns by offering easy-to-use filters and analytics that help you find the right influencers, plan your campaign, and monitor its effectiveness. However, the most suitable platform depends on your unique campaign objectives and resources.