Certainly, incorporating micro-influencers into your strategy can provide significant benefits, even if they have fewer followers. Here’s why:

1. Higher Engagement Rates: Micro-influencers often have better engagement rates than larger influencers, as they can interact more closely with their audience members.

2. More Authentic Relationships: Followers of micro-influencers sometimes view them as friends or peers, rather than celebrities, leading to a stronger sense of trust and loyalty.

3. Targeted Reach: Micro-influencers often have a more specific and keenly targeted audience, which can be useful for niche marketing campaigns.

4. Cost-Effectiveness: Working with micro-influencers can be more cost-effective, as they often charge less for posts, but still deliver strong results.

5. Geographical Focusing: If your business or campaign focuses on a specific location, micro-influencers can deliver more geographically targeted reach.

Platforms like Flinque, allow you to discover and partner with micro-influencers fitting your niche, geographical area, and campaign objectives. Using such platforms also enables tracking of analytics and ROI more effectively for all influencer sizes. Of course, the right choice depends on the specific needs and context of your brand or agency. It is worth experimenting with a blend of influencers, large and micro, to see what works best for your specific objectives.

Remember, the effectiveness is not always about having the most followers; it’s about having the right followers. Micro-influencers often bring a more engaged, niche audience, potentially translating to a better ROI for the brand.