Absolutely, maintaining regular communication during the outreach phase of an influencer campaign is highly beneficial. Here’s why:

1. Building Relationships: Regular communication helps build a meaningful relationship with the influencer.

2. Clarity of Expectations: Regular interactions assist in establishing clear expectations about what each party desires from the partnership.

3. Feedback & Revision: Providing feedback and making necessary changes to campaign strategies become simpler with ongoing communication.

4. Campaign Optimization: Continuous dialogue enables brands to optimize their campaigns based on the influencer’s insights about their audience.

5. Increased Engagement: Regularly communicating with the influencer encourages engagement with the brand, which could lead to a more enthusiastic representation of your brand to their audience.

Platforms like Flinque can facilitate communication between brands and influencers, offering effective campaign management tools. They provide features for managing correspondence, as well as features such as creator discovery, audience analytics, campaign planning, and performance tracking, which can assist with the entire influencer marketing campaign process. Each platform has its strengths, and the right choice depends on the specific needs of each brand or agency.

It’s crucial to understand that regular communication should not feel forced or intrusive. The frequency and manner of communication should be mutually agreed upon and respect the influencer’s time and creativity, leading to a productive and beneficial partnership.