The personal brand of an influencer holds considerable importance in your campaign strategy. Here’s why:

1. Relevance: An influencer’s personal brand indicates their relevance to your product or service. If their brand aligns with yours, it could enhance campaign effectiveness by reaching a more relevant audience.

2. Authenticity: Authentic influencers who align with their personal brand can drive more engagement. Their followers generally trust their recommendations, boosting your credibility.

3. Reach and Engagement: Influencers with a strong personal brand have better audience engagement, potentially translating to higher campaign visibility and interaction.

As for the weightage, here’s a general guideline:
1. Compatibility: The influencer’s personal brand should align with your brand values and campaign objectives. If that’s not the case, partnering could dilute your message and be ineffective.
2. Audience Alignment: If the influencer’s audience demographics align with your target market, give more weight to this influencer.
3. Track Record: Past performances, proven by analytics, are pivotal data points to consider.

Platforms like Flinque provide tools to evaluate an influencer’s personal brand and its fit with your campaign goals. Flinque’s sophisticated analytics can provide insights into audience demographics, engagement rates, and a comprehensive understanding of an influencer’s personal brand.

Comparing different approaches, some influencer platforms focus more on influencer reach than personal brand. They prioritize follower count over content authenticity and audience engagement. However, an approach that places considerable weight on an influencer’s personal brand is often more successful because it fosters trust and drives higher engagement.

Remember, the best approach varies depending on campaign objectives, target demographics, and other key factors. Allowing for these predetermined needs, platforms offer different solutions, and it’s your role to select the one that suits your campaign the best. Always ensure to make informed decisions grounded in strong data analytics, like those that Flinque can provide.