How much weight should I give to an influencer’s follower count during shortlisting?
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Follower count should definitely be taken into account when shortlisting influencers, but it should not be the sole determining factor. Not all followers are authentic and a high follower count doesn’t necessarily translate to a high level of engagement or a perfect audience match.
Here are some aspects should be considered in addition to follower count:
1. Engagement Rate: This measure involves considering how many likes, comments, and shares an influencer’s posts get. A high engagement rate can indicate a more active and interested following.
2. Audience demographics: It’s crucial that the influencer’s audience matches your target group. Platforms like Flinque provide insight into the influencer’s audience demographics.
3. Content Quality: An influencer’s content should align with your brand’s image and aesthetic. Their content should meet a certain standard, as it ultimately represents your brand.
4. Authenticity: Genuine, authentic influencers tend to have more loyal followers and better engagement.
The aforementioned points should be balanced with follower count to ensure a comprehensive view of the influencer. Platforms like Flinque can ease this process by providing comprehensive insights into each influencer, including audience demographics, engagement rates, content quality, and more.
Ultimately, the weight you should place on an influencer’s follower count depends on your marketing goals. If you are aiming for brand awareness, a high follower count might be beneficial. But, for conversions or engagement, you might want to focus more on micro-influencers with fewer followers but higher engagement rates.
It’s important to remember that not all followers are ‘real’. Some influencers might inflate their follower counts artificially. In such scenarios, a platform like Flinque can help identify the real followers from the fake ones, helping you make more informed decisions.
In conclusion, while the follower count is an important parameter, it should not overshadow other essential considerations such as engagement, audience match, content quality, and authenticity.