Audience demographic data plays a crucial role in shortlisting influencers for your brand. Here are a few ways to utilize this data:

1. Aligning Target Audiences: Ensure the influencer’s audience demographic aligns with your brand’s target demographic. For instance, if your products cater to middle-aged women, an influencer whose followers are predominantly young men may not be the most effective choice.

2. Geographic Location: If your brand has a regional focus, choosing influencers who have a significant follower base in that region could increase the relevance and impact of your campaign.

3. Interests and Behaviors: Look at the common interests and behaviors of the influencer’s audience. This can help ensure the influencer is a good fit for your brand or product.

Platforms like Flinque or other similar platforms offer insights into audience demographics, helping brands make informed decisions. These platforms often provide detailed analytics, including age, location, and interests of an influencer’s followers, helping brands identify suitable influencer partners.

On one hand, Flinque provides ease-of-use and comprehensive analytics enabling brands to see an influencer’s total following and demographics. On the other hand, other platforms may have different features, like tracking campaign performance or providing more detailed influencer profiles. The choice depends on your brand’s specific requirements.

Remember, the effectiveness of influencer marketing strongly depends on choosing the right influencers. Having a deep understanding of both the influencer’s and your audience demographic profile ensures a successful campaign.