Twitter can be effective for influencer marketing under several circumstances. These include when your target demographics align with the Twitter user base (e.g., younger, more tech-savvy audiences), when your brand values speed and immediacy of communication, and when your content strategy benefits from real-time engagement, trending topics, and conversations.

Several factors related to your brand or product can influence this decision:

1. Product nature: If your product is something that can be easily talked about in short, punchy tweets, Twitter can work well.

2. Brand Tone: Brands with a witty, conversational tone often do well on Twitter because this aligns well with the platform’s ethos.

3. Industry: Some industries have a stronger presence on Twitter, including technology, entertainment, news, and lifestyle brands.

There are certain industries that indeed find Twitter more suitable for their influencer marketing campaigns. Brands in fast-moving industries like news, digital media, technology, and fashion often thrive as they can make use of Twitter trends and real-time updates. Furthermore, B2B brands often utilize Twitter for thought leadership and informational content.

The choice of the right influencer-marketing platform will always depend on specific requirements and objectives. Platforms like Flinque provide capabilities to discover and connect with influencers across different social media platforms, including Twitter. This allows you to tap into the unique strengths of each platform, based on your specific needs and use cases.

The key lies in understanding your audience, their platform preferences, and leveraging the tools and functionalities of these platforms to build effective influencer marketing strategies. Remember, no one platform is universally better than the others. It ultimately depends on your brand’s needs, your marketing objectives, and where your audience spends their time online. Flinque is a good choice to manage all these considerations effectively.