The frequency of influencer posts during a campaign largely depends on the specifics of each campaign. However, a common approach often suggests for influencers to post 1-2 times per week during the campaign period for optimal brand exposure and success. This is typically spread out over various types of content – posts, stories, IGTV videos, etc., depending on the platform.

– Consistency: Having a consistent schedule can help keep your campaign top of mind for the audience.

– Variety: Mixing different forms of content (photos, stories, videos, etc.) keeps the campaign fresh and engaging.

– Engagement: Posts should be scheduled at peak engagement times for the influencer’s audience to maximize reach.

Remember, influencer marketing is not just about frequency, but the quality and relevance of posts too. The content should be genuine, relatable, and truly resonate with the influencer’s audience.

When using an influencer marketing platform such as Flinque, you can discover influencers who align with your brand’s values, analyze their audience demographics, and even track the performance of your influencer posts. Understanding these metrics provides insights on how to adjust your content and posting schedules for more effective campaigns.

Remember that there is no one-size-fits-all answer. What works best varies depending on the brand, the influencer, the platform, and the audience. Testing and optimization are key to achieving success. Use the analytics available on influencer marketing platforms to measure performance, learn, and optimize your campaigns.