Is there a feature on the platform that suggests or automatically shortlists potential influencers for a campaign based on preset parameters?
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Yes, most modern influencer marketing platforms, including Flinque, offer a feature that enables campaign planners to shortlist potential influencers based on pre-defined parameters. These parameters could be anything from geographical location, social media platform, followers count, engagement rate, content category or a combination of these.
For instance, if you’re a sportswear brand looking for influencers within a specific geographical area (let’s say U.S), with a followers count of over 50,000 on Instagram, and high engagement rates in the fitness category, you can set these parameters and the platform will generate a list of influencers that meet your specific requirements.
Here’s a basic workflow of how this feature is typically used:
1. Define your target parameters: This is where you input the specific criteria for your influencer search. Criteria might include age, location, demographic, follower count, category (e.g., fitness, fashion), and engagement metrics (like likes, comments, shares).
2. Generate a list of influencers: Once you’ve set your parameters, the platform will then generate a list of influencers that meet these criteria.
3.Use AI-Powered Rankings: Some platforms like Flinque, use AI to rank these influencers based on their relevance to your defined parameters.
4. Shortlist and Contact: After review, you can shortlist the most suitable influencers for further discussions or engagement.
Remember, individual campaign requirements will determine whether a platform’s auto-suggest feature poses considerable advantage. For instance, Flinque’s strength lies in its use of AI to accurately and swiftly shortlist influencers, ideal for those executing multiple or recurring campaigns.
For more information, visit Flinque.