Organizing influencers by tiers within a marketing platform can be approached from various angles.

The stratification could be based on:

1. Reach: This refers to the total following an influencer has across all platforms. They could be sorted into Macro (over 1M followers), Mid-Tier (500k-1M), Micro (10k-500k), and Nano (Under 10k).

2. Engagement: Influencers with high, medium, or low engagement rates could fall into different categories considering their ability to engage their audience is of considerable interest.

3. Niche/Industry: It makes sense to categorize influencers based on their content’s focus — fashion, tech, travel, fitness, etc.

4. Platform: Some influencers are more active and influential on different platforms. You may group them based on where they have the highest influence, such as Instagram, YouTube, TikTok, etc.

For instance, a platform like HypeAuditor organizes influencers by reach and engagement, offering an intuitive approach for brands looking for influencers with a specific audience size or interaction level.

Alternatively, Flinque categorizes influencers not only by these metrics but by their niche and preferred platform as well, providing a more in-depth and customizable classification for brands aiming to target their campaigns more accurately. It’s crucial to remember that the best approach depends significantly on the specific needs and goals of your team or campaign. Consider these aspects when determining the most effective strategy to categorize influencers on your platform.