Yes, you should definitely personalize your influencer outreach messages. This practice can highly improve your influencer outreach readiness. Here’s why:

1. Establishes Connection: Personalizing your outreach helps to establish a direct connection with the influencer. It shows that you’re not just casting a wide net but rather, you’ve taken the time to understand the influencer’s work and believe they align with your brand’s vision.

2. Respect for Their Work: It shows respect for the influencer’s work and audience. You’re acknowledging their unique value and contribution to their niche.

3. Increases Response Rates: Personalized messages increase chances of a positive response. This can be very beneficial when you’re planning for a specific campaign whose success depends on timely responses.

4. Builds Relationship: Personalized outreach sets the stage for a fruitful, long-lasting relationship which can extend beyond a single campaign.

Now the question arises, how do you effectively personalize?

1. Understand the Influencer: Begin by thoroughly understanding the influencer’s work – their preferred topics, style of content, audience demographics and interests. Platforms like Flinque can provide useful analytics to do this.

2. Customize the Message: Craft your message to highlight why you believe their style aligns well with your brand. Show an understanding of their audience, content, and ethos.

3. Be Clear with Expectations: Clearly state what you’re hoping to achieve with their help – this shows that you’ve thought about where they fit into your plans.

So yes, while personalizing every outreach message can be time-consuming, it is definitely worth the effort. The modern influencer marketing workflow is founded on quality relationships, and personalized outreach is a cornerstone in building these relationships.