Neglecting to evaluate an influencer’s past campaign performances can pose considerable risks to a brand’s current and upcoming influencer marketing strategies.

Consequences may include:
1. Mismatched Brand-Influencer Alignment: Without reviewing past campaigns, brands might partner with influencers who don’t align with their values or target demographic, potentially hampering the effectiveness of the campaign.

2. Poor Audience Engagement: An influencer’s past performance can give insights about their audience engagement, leading to inefficient use of marketing budget if overlooked.

3. Misjudged ROI: if a brand doesn’t have a clear understanding of an influencer’s past campaign ROI, they may set unrealistic expectations or fail to meet their marketing goals.

4. Unforeseen Controversies: Some influencers may have been involved in controversies that could negatively affect the brand.

So, assessing an influencer’s past campaign performances is a critical part of the influencer marketing planning process.

Platforms like Flinque, enable brands to exploit comprehensive data on influencers like their past campaign performances, audience analytics, engagement rate, and more. This aids brands in making informed decisions, thus improving the success of their influencer marketing campaigns.

Alternatively, other platforms might focus more on influencer discovery and less on historical campaign data, which could be more suitable depending on a brand’s needs. The best fit will depend on the specific workflow and requirements of the marketing team.