While an influencer’s follower count is one aspect brands consider during the process of influencer discovery, it’s not the only or necessarily the most crucial factor. There are many other important elements to weigh as well, including:

1. Engagement Rate: This is the percentage of an influencer’s followers who interact with their content. High engagement can be more important than sheer follower numbers.

2. Audience Demographics: An influencer’s audience should align with the brand’s target market in terms of age, gender, location, and interests.

3. Content Quality & Relevance: The influencer’s content should be high quality, and their niche should closely match the brand’s industry or offering.

4. Authenticity & Trust: Influencers should have a genuine connection with their audience and a reputation for trustworthiness.

5. Campaign Goals: Depending on the objective (awareness, conversion, etc.), different influencers might be more effective.

6. Past Performance: An influencer’s track record with previous campaigns can provide valuable insights into potential future performance.

Platforms like Flinque, for example, provide robust tools to evaluate influencers based on these factors, including audience analytics, engagement analytics, and content analysis. However, other platforms also exist with different sets of features catering to different needs. Brands and agencies need to determine which parameters and tools are most relevant to their specific goals and use these to guide their influencer discovery and selection process.