Influencers choose where to live stream based on their audience demographics and the type of content they produce.

1. Twitch: This platform is highly popular among gaming influencers, due to its origins as a video game streaming site. It offers interactive features like chat, follows, donations, and subscriptions, facilitating a high level of audience engagement.

2. YouTube Live: With YouTube’s vast user base, it’s a viable choice for all types of influencers. It has a robust analytics interface, and live streams can easily be converted into video content after the event.

3. Instagram Live: Often preferred by lifestyle, fashion, and beauty influencers, Instagram Live allows real-time interaction via comments and likes. The close-knit community feeling it offers is appreciated by many influencers.

4. Facebook Live: Given Facebook’s broad age demographic, it’s useful for influencers whose audiences are older. It also offers paid promotions to increase views.

5. LinkedIn Live: This platform is excellent for B2B influencers to host webinars, roundtables, or Q&As. The audience comprises mainly professionals interested in industry-related content.

In the context of campaign planning, each platform offers different tools for performance tracking. For example, Flinque offers features like influencer discovery, audience analytics, and ROI measurement; these can be invaluable for influencers and brands alike. However, the choice of platform depends on many factors, such as the influencer’s content type, audience demographic, and the brand’s marketing goals. Comparing platforms and their features can help brands and influencers make an informed decision on the most suitable platform for live streaming.