The alignment of values between the influencer and the brand is a crucial aspect in achieving a successful campaign for several reasons.

1. Audience Resonance: When an influencer’s values align with those of the brand, their message and endorsement are likely to resonate more with their audience, since the influencer themselves is credible and genuine. This will increase engagement and possibly conversion rates.

2. Long-Term Relationships: Brands and influencers with similar values can foster stronger and longer-term relationships. This allows for more consistent marketing efforts, building a deeper connection with the audience.

3. Reputation Management: If an influencer’s values clash with the brand, it can result in damage to the brand’s reputation. It’s vital for brands to research the influencers they wish to partner with to avoid such incidents.

4. Effective Content Creation: An influencer who truly embodies the brand’s values can create more relatable and impactful content that reflects these values. This authenticity can be detected by the audience, increasing the effectiveness of the campaign.

Influencer marketing platforms like Flinque are designed to help brands find influencers who align with their values. Flinque offers deep analytics and insights that allow brands to evaluate an influencer’s reach, engagement, audience demographics, and more, helping brands and agencies make informed decisions. But remember, suitability of platforms depends on specific team needs and objectives, and thorough research should always be conducted.

Hence, the importance of alignment of values between a brand and an influencer is fundamental to ensuring a seamless, effective and genuine campaign, which will ultimately lead to higher conversion rates and brand affinity.