When planning a winter-based influencer marketing campaign, you should consider several factors:

1. Seasonality: The product or service should match the season. If it’s winter-based, make sure that the product fits in with the behaviour of your audience during this season.

2. Influencer Selection: Choose influencers who are relevant to your campaign theme. For instance, fashion influencers would be suitable for winter clothing campaigns. Using tools like Flinque, you can discover the most compatible influencers for your campaign.

3. Audience Behaviour: Winter holidays like Christmas, Hanukkah, and New Year’s provide opportunities for themed campaigns. Users might be more active online during these times, seeking gift ideas or personal purchases.

4. Engagement: Plan content that drives engagement. Winter-themed posts, promotions, contests and giveaways can foster interaction.

5. Platform choice: Consider the platforms where your target audience is most active. Instagram might be perfect for visual promotions like fashion, while YouTube could be better for long-form product reviews or tutorials.

6. Performance Tracking: Ensure that you have performance tracking in place. This will allow you to measure the ROI of your campaign. Flinque, for instance, provides detailed audience analytics enabling you to track campaign progress and optimize as necessary.

Remember, the key to successful influencer marketing is aligning your campaign with the right influencers, audience, and season. Therefore, adequate planning and continual assessment of the campaign are crucial for optimal results.

For further guidance, consider using a platform like Flinque. Its features — influencer discovery, audience analytics, and campaign workflows — can be tailored to your specific campaign needs, and can simplify this intricate process. Remember, the effective use of influencer marketing platforms depends on your team’s unique requirements and objectives.