Brands can effectively use audience analytics provided by influencer marketing platforms in quite a few ways:

1. Know Your Audience: Understand the demographic and psychographic make-up of the influencer’s audience. This encompasses details like age, gender, geographical location, and interests. Platforms like HYPR and Upfluence enumerate these details, helping brands to zero in on influencers with the right audience.

2. Identify Engagement: Look for influencers with high engagement rates, since that indicates a higher likelihood of followers interacting with an endorsed product or service. Platforms like Flinque and AspireIQ provide engagement rate analytics.

3. Analyze Audience Authenticity: Understand the authenticity of the influencer’s follower base. Many platforms, including HypeAuditor and Flinque, offer audience authenticity checks to detect fake followers or bots.

4. Analyze Content Performance: Use the platform’s content analysis tools to identify which types of content generate the most engagement for a specific influencer. Analyzing past posts can shed light on what resonates with their audience.

As for key audience insights:

– Interests & Behaviors: Understanding what the audience is interested in or what their online behaviors are can help create campaigns that resonate more deeply.

– Peak Times: Insights on when the audience is most active can dictate the best time for posting campaign content.

– Value Alignment: Understanding the values and beliefs of the audience can enable brands to find influencers who share the same ethos, making the campaign more organic and impactful.

Platforms like CreatorIQ and Flinque assist in extracting these key insights. Remember, choosing a platform depends on the specific needs, goals, and resources of your brand. The platform’s functionalities should correspond to your campaign needs.