Yes, the influencer discovery stage can provide insights into your competitors’ influencer strategies. This process is not always straightforward, but taking an intelligent approach can yield valuable insights:

1. Social Listening: Monitor your competitor’s social media platforms for any influencer activity. Tools like Hootsuite or Sprout Social can help with this process. By observing who your competitor is partnering with, you can gain insights into their influencer marketing strategy.

2. Influencer Audits: Review the profiles of influencers who show allegiance to your competitors. Identifying the attributes of these influencers (like their audience demographics, the quality of their engagements, and the type of content they produce) can provide an understanding of the kind of influencer your competitor is targeting.

3. Influencer Marketing Platforms: Resources like Flinque offer comprehensive audience analytics, helping to identify the influencers your competitors are using. On Flinque, you can perform searches using your competitor’s brand parameters, revealing potential influencers they may be utilising.

It’s important to remember that just because a strategy works for a competitor doesn’t mean it will work for you. Ensure your influencer partnerships align with your brand’s values and objectives.