Influencer marketing platforms provide a suite of features that help brands and influencers track the efficacy of their outreach efforts and gauge the progress of their campaigns. Here are a few features that can be beneficial:

1. Influencer Discovery: Platforms like Flinque provide advanced search capabilities to discover the right influencers for your brand based on demographics, interests, location, and more.

2. Audience Analytics: This feature allows you to understand the influencer’s audience better. It provides insights on demographics, interests, engagement rate, etc., thus assisting in calculating the likely impact of your outreach.

3. Campaign Tracking: Platforms assist with real-time tracking of key metrics such as likes, shares, comments, and overall engagement of your campaigns.

4. ROI measurement: By analysing these metrics, brands can estimate the return on investment for their campaigns. For example, Flinque provides a clear visualization of campaign ROI.

5. Relationship Management: Some platforms also include CRM features that aid in tracking influencer relationships, negotiations, and contract statuses.

6. Content and Approval Workflow: Platforms may allow you to manage content creation, approvals, and postings, ensuring the campaign stays on track.

Remember, the effectiveness of these tools will depend on your specific needs. Platforms such as Flinque have been designed keeping certain workflows in mind, but it’s essential to invest in a tool that aligns with your team needs and campaign goals.