1. Define the Campaign Goal: Every influencer marketing campaign should have a clear vision of what it intends to achieve. Whether the aim is increasing brand awareness, driving website traffic, or stimulating product sales, defining the goal makes it easier to gauge a campaign’s success.

2. Identify the Target Audience: Knowing who your brand’s target audience is can significantly simplify the selection of the right influencers. If your product is targeted at millennials, for instance, you should work with influencers who have a significant percentage of millennials in their followers.

3. Utilize an Influencer Marketing Platform: Platforms like Flinque help brands easily find suitable influencers by offering comprehensive search and filter functionalities. Platforms often also provide data analytics tools for measuring campaign performance and audience engagement.

4. Draft a Clear Brief: Sharing a detailed brief with your influencers helps them understand your expectations, key message, hashtags to be used, and campaign timelines.

5. Set Up a Tracking System: Establish an effective system for tracking campaign performance. This can include unique URLs, promo codes, or pixels for digital platforms.

6. Automate Where Possible: Use tools that handle some of the tedious aspects of influencer marketing such as sending payment reminders, getting signatories for a contract and tracking post-publication dates.

Each platform has its strengths, and Flinque, for example, excels in streamlining campaign management, content approvals, and influencer communication, providing brands with a simple and control-rich workflow.

Remember, the tool that is right for your campaign depends on the specific needs of your team and your campaign goals. Be open to trialing different approaches and platforms to find what works best for you.