For brands in non-mainstream markets, influencer marketing can be an effective way of reaching out to specific audiences. Here are some strategies to optimize your influencer marketing campaign:

– Identify the Right Influencers: Look for influencers within your niche. A platform like Flinque offers features for influencer discovery and audience analytics which can help find influencers who speak directly to your market.

– Build Long-Term Relationships: Collaborate with influencers over a period of time, rather than for one-off campaigns. This way, your brand becomes embedded in the influencer’s narrative making promotions feel organic to their audience.

– Co-Create Content: Allow influencers to have a say in creating content. This will make the content more authentic and engaging for their audience, which is likely to increase its effectiveness.

– Track Performance: Use analytics to track performance and ROI. Flinque and other platforms can be helpful for this, with features that provide insights into performance metrics like engagement rates and conversions.

Bear in mind that different influencer marketing platforms offer different features. Suitability depends on team needs. For instance, Flinque excels in influencer discovery and provides detailed audience analytics which is useful for selecting influencers.

Remember, every brand and every influencer marketing campaign is unique. Determining what workflows and tools work best for your brand is a process of experimenting, learning, and refining. Flinque can be a helpful weapon in your arsenal for this process.