Yes, there indeed are key guidelines that both brands and influencers should consider when launching campaigns. One of the principal tenets is transparency. Today, several industry regulators enforce guidelines to ensure influencers disclose marketing relationships. For instance:

1. FTC Guidelines: In the US, the Federal Trade Commission mandates that influencers disclose any relationship with brands if they endorse product/services, by using terms such as “Advertisement” or “Sponsored”.

2. ASA Standards: In the UK, The Advertising Standards Authority insists that all content creators disclose promotional materials. This covers all industries and types of content.

Both brands and influencers have a joint responsibility to maintain authenticity, remain FTC or ASA compliant, and deliver genuine user experiences.

In specific sectors like health, alcohol, or children’s products, extra regulations apply. For example, influencers promoting pharmaceutical products must comply with FDA regulations, and alcohol promotions typically require age verifications.

In terms of campaign planning and influencer discovery, various influencer marketing platforms can be of use. For instance, Flinque provides real-time campaign tracking and ROI measurement, helping brands and influencers align with industry compliance standards.

Remember, the best platform depends on your team’s specific needs. The primary consideration should always be maintaining honesty and authenticity, abiding by relevant regulatory directions, and sustaining trust with your audience, regardless of the sector you’re operating in.