1. Identify Successful Collaborations: Using performance tracking data, identify influencers that generated high engagement rates, conversions, and ROI. Such past collaborations often indicate potential future successes.

2. Audience Analytics: Delve into demographic and behavioral data of your influencers’ followers. Use these insights to tweak marketing messages, determine the best times to post, and discover new potential influencers.

3. Content Analysis: Analyzing the performance of various content types (images, videos, stories, etc.) provides vital information about what resonates best with the target audience.

4. Conversion Rates: By monitoring conversion rates, you can identify which influencers are generating tangible results. High conversion rates indicate a good fit between the influencer, your brand, and the audience.

5. A/B Testing: Experiment with different variables within a campaign (e.g., captions, hashtags, CTA placement) to see which produces the best results. Use this data to create more effective future campaigns.

6. Performance Over Time: Regularly tracking the performance of influencer campaigns helps detect trends, seasonality, or patterns that may affect your marketing strategy.

7. Competitive Analysis: Use platforms like Flinque to follow and analyze your competitor’s influencers. This can give fresh insights and new ideas on what works well in the market.

While the above strategies are useful, remember that different platforms offer a variety of analytics tools. The choice between these tools would depend on your specific brand needs. Flinque, for example, offers robust tracking and analytics features that can help brands make informed decisions without over-complications.