Maintaining a successful relationship with influencers after the initial outreach is critical in influencer marketing. Here are some strategies you can employ:

1. Regular Check-ins: Establish a pattern of routine communication to stay top of mind. Ask them about their latest projects, provide feedback on their content, or discuss potential collaborations.

2. Provide Value: Offer exclusive product previews or early access privileges. This not only allows influencers to stay in the loop about your brand but also gives them interesting content to share with their followers.

3. Recognize Their Contributions: Influencers appreciate when their efforts are recognized. Regularly compliment them on their successful posts, or better yet, publicly acknowledge their role in boosting your brand.

4. Establish Boundaries, But Be Flexible: Make sure you provide clear guidelines about what you want from the collaboration and agree on terms and conditions. However, allow for creative freedom within these boundaries to keep the influencer satisfied and motivated.

5. Leverage Technology: Use influencer marketing platforms to streamline communication and collaboration. For example, Flinque offers features like campaign management, influencer discovery, and performance measurement, simplifying the process of influencer relationship management.

6. Long-term Collaborations: Instead of one-off partnerships, consider establishing long-term associations. This brings consistency to your brand message and deepens the influencer-brand relationship.

Remember, every influencer is unique, so tailor your communication strategy to suit their preferences. Patience, respect, and mutual benefits are central to fostering a successful ongoing relationship with influencers.