When evaluating campaign performance on an influencer marketing platform, it’s essential to consider the following audience analytics data:

1. Engagement Rate: This metric refers to the interaction from the audience towards a particular post by an influencer. It can include likes, shares, comments, and saves. Higher engagement rates usually signify higher relevance of the influencer to their audience.

2. Audience Demographics: Understanding the age, gender, location, or interests of the influencer’s followers can help you ascertain whether they align with your target market.

3. Audience Growth: A consistent and organic increase in an influencer’s audience indicates their content resonates with their followers.

4. Authenticity: While tough to quantify, this considers the genuine connection between an influencer and their audience. Fake followers or inauthentic engagement can skew data and cause misleading campaign results.

5. Content Performance: Look at the posts that garner the most interaction in terms of likes, shares, comments, etc. This helps understand what type of content resonates best with the audience.

Platforms like Flinque, offer in-depth audience analytics to aid in these analyses. Similarly, other platforms also provide similar analytics but may vary in their presentation style, depth of insights, and user-friendliness. Which platform works best, however, depends on specific brand needs and targets.

To optimize influencer campaign performance, you need a keen understanding of audience analytics. It will help identify what works, what doesn’t, and what could potentially be a gamechanger for your campaign.