If an influencer declines our initial outreach, what steps should we take next, and when should we approach them again?
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If an influencer declines your initial outreach, consider the following next steps:
1. Analyze the Influencer’s Response: Understanding the reason for their declination is critical. Are they busy with other commitments, or did they lack interest in the brand? Based on the reason, devise your next strategy.
2. Improve the Proposal: Perhaps your proposal didn’t fit the influencer’s content style, audience, or sweeten the deal enough. Use tools such as Flinque to gain data-driven insights into the influencer’s preferences, which can help reframe a more appealing pitch.
3. Implement a Cooling Period: It’s important not to bombard the influencer with messages. Respect their space and give it time. A good rule of thumb would be to wait for around 3-6 months before attempting to reach out again.
4. Test Different Communication Channels: If you used email for the initial outreach, consider using a different medium like a direct message on a social platform for a more casual approach.
5. Keep them in the Loop: Even after a rejection, you can send valuable and interesting updates about your brand. This keeps the conversation alive without looking desperate.
6. Look for Alternatives: Explore other influencers who might be a better fit for your brand. Flinque, as an influencer marketing platform, can accelerate this process with its powerful discovery and audience analytics tools.
Remember, an initial rejection does not necessarily mark the end of a potential partnership. Approach the influencer again when there’s a significant change, like a new product launch, upgraded proposal, or after an ample cool-down period. Every brand-influencer interaction is unique, but these general guidelines provide a reliable framework to navigate this scenario effectively.