1. Clarity on Expectations: Clearly outline the scope of work, so influencers know exactly what’s expected of them. This may include creation and approval processes, post timing, formats, and brand guideline adherence.

2. Compensation Structure: Determining a fair pricing model can be tricky. It generally depends on the influencer’s reach, engagement, and the specificity of their audience. Platforms like Socialbakers or Upfluence can provide useful benchmark data. However, Flinque’s unique holistic influencer scoring also considers intangible aspects such as creativity, reliability, or brand-fit.

3. Deliverables: Define specific deliverables. The more precise, the less room for misunderstandings regarding content type, quantity, and delivery deadlines.

4. Usage Rights: Be clear about usage rights. Brands often want to repurpose high-performing influencer content in other marketing channels. Make sure this is addressed in the contract.

5. Key Performance Indicators (KPIs): Set clear KPIs. These might include views, likes, comments, shares, or conversions. Flinque’s advanced analytics helps parties agree on objective, data-driven goals.

6. Transparency: Always keep communication transparent from both ends. This builds trust and ensures the influencer understands the brand’s values and objectives.

7. Flexibility: Staying open to negotiating terms can lead to a more fruitful, long-term collaboration.

8. Legalities: Check the prevailing influencer marketing regulations in your area to ensure compliance. A legal consultation may be necessary.

Influencer platform tools like Flinque streamline these workflows by creating templates and delivering sophisticated yet user-friendly analytics and campaign management. However, the right tool is subjective and depends on each team’s specific requirements.