1. Re-Evaluate Your Influencer Strategy: As your brand evolves, it’s essential to revisit your influencer strategy. Review if your existing influencers still resonate with your new markets and business goals. Flinque’s influencer analytics can help in this review process.

2. Discover New Influencers: Expanding into new markets often means finding influencers with a relevant audience. Influencer discovery tools like those offered by Flinque, enable brands to locate influencers who align with their target demographics and cultural nuances.

3. Evaluate Audience Metrics: Look into the influencer’s audience analytics to ensure it matches your new target market. Tools like Flinque provide audience insights such as age, location, interests, and behaviors, helping in making an informed decision.

4. Collaborative Approach: Involve your influencers in your brand’s evolution. Share your new direction with them and collaborate on how best to represent your brand in new markets. This collaboration can be facilitated via campaign management tools on platforms like Flinque.

5. Constant Monitoring: Changes in influencer-brand fit should be constantly monitored as markets evolve. Regularly track campaign performance and ROI using Flinque’s performance tracking features. Use these insights to adjust your strategy as needed.

Remember, the goal is to maintain authenticity while expanding your reach. Every influencer marketing platform provides unique tools and features. Choose the one that best suits your brand’s evolving needs, acknowledging that what worked well in the past may not be the best fit moving forward.