In influencer marketing, understanding the alignment between an influencer’s audience and your brand is quite essential. Different platforms offer a variety of data points to help evaluate this:

1. Demographics: This can include age, gender, location, and language of the influencer’s audience. Knowing this can help you make sure you’re reaching the right people.

2. Interests: Some platforms analyze the content an influencer’s audience consumes to offer insights into their interests, such as fashion, travel, gaming etc.

3. Engagement Rate: This data shows how actively the audience interacts with the influencer’s content. It can be a good proxy for how engaged and loyal a fanbase is.

4. Audience Authenticity: Several platforms offer tools to detect if an influencer’s followers are real or not. This helps ensure authenticity and real traction.

5. Brand Affinity: Some tools can analyze past posts to identify what other brands the influencer’s audience follows or discusses, which can further fine-tune alignment.

For instance, the platform Flinque provides comprehensive influencer profiles including audience demographics, interests, and engagement metrics. This helps brands analyze compatibility before choosing influencers for collaborations. However, every brand has unique requirements, so it’s crucial to discern which data matters the most to you and select a platform accordingly.