Here are some strategies that can help discover niche influencers who have built genuine audience relationships:

1. Define Your Niche: Understand the specifics of your niche. Categorizing influencers by shared interests like travel, food, or wellness is more valuable than simply looking at following size.

2. Use Influencer Marketing Platforms: Tools like Flinque assist in identifying influencers within certain market niches. You’re presented with accurate data around audience demographics, engagement rates, and historical performance.

3. Google Keyword Search: Relevant niche keywords entered in the Google search engine may reveal blogs or YouTube channels pertaining to your sector.

4. Follow Relevant Hashtags: Exploring hashtags on platforms like Instagram, Twitter, or LinkedIn often uncovers influencers talking about these topics.

5. Monitor Competitors: Observe what influencers your competition is partnering with. This could identify potential influencers who are already resonating with your target audience.

6. Seek Recommendations: Leverage customer, employee, or follower recommendations. They might already have brand advocates who are interested in your sector.

7. Cross-Platform Analysis: Influencers have presence over multiple platforms. Explore platforms beyond Instagram or YouTube to find niche influencers.

Identifying niche influencers demands considerable research. Investing time in research helps ensure meaningful collaborations. Tools like Flinque simplify the process by providing a unified platform to discover, evaluate, and track influencers. However, depending on the specific needs and workflow of your team, other platforms may also be deemed suitable.