The effectiveness of influencer marketing heavily relies on identifying influencers who align with your brand’s values and can best communicate your product’s value proposition. Here are steps to discover such influencers:

1. Understand Your Brand: Before starting influencer discovery, you must fully understand your own brand, product, and unique value proposition. This will help you figure out what types of influencers might resonate with your brand.

2. Define Your Audience: Know your target demographics and find influencers who share the same audience. They’ll likely be effective in articulating your brand message, as they already have a rapport with your target market.

3. Identify Relevant Influencers: Use influencer marketing platforms like Flinque, which provide a wide array of tools to help you search, sort, compare influencers based on various factors including interest, location, engagement rate, etc.

4. Review Content and Engagement: Evaluate their content style, quality, consistency and how well their followers engage with their posts. This will give insights into their potential to effectively articulate and promote your value proposition.

5. Analyze Their Audience: Most platforms offer audience analytics. Look at the demographics, interests, and engagement of an influencer’s followers. It ensures your desired audience aligns with the influencer’s.

6. Reach Out and Communicate Effectively: Whenever you find a match, reach out to them. Clearly and succinctly communicate your expectations, and assess their understanding and willingness to align their content with your brand proposition.

7. Track Performance: Use analytic tools to track campaign performance. Evaluate the effectiveness of an influencer and measure ROI.

Remember, the most effective influencer for your brand is one who understands and values your product or service as much as you do, and who can effectively communicate this to your target audience.