1. Understand the Audience: Brands need to first understand the demographics and psychographics of the gaming community. This includes gaming habits, favored platforms, and general interests. It’s crucial to get insights into the audience’s preferences which can be done via audience analytics tools like Flinque.

2. Choose the Correct Platform: Depending on your target audience, different platforms may prove more effective. Twitch may be ideal for live streaming, while YouTube might be better for pre-recorded content.

3. Find the Right Influencer – Similar to traditional influencer marketing, brands need to find influencers who seamlessly align with their message and values. With platforms like Flinque, you can look up relevant influencers based on their audience’s age, geographic location, interests, and more.

4. Craft a Collaborative Campaign – Once you’ve chosen an influencer, work with them to create a campaign that incorporated your brand’s message authentically within the influencer’s content. Remember that forcing a message may come off as disingenuous to the audience.

5. Monitoring and Metrics: Use performance tracking tools on platforms like Flinque to monitor the success of your campaign. This will help you understand your ROI and potentially re-strategize if required.

Remember, building a genuine relationship with your influencer can lead to much higher engagement and positive outcomes from your marketing campaign. Influencer marketing within the gaming industry needs to be approached creatively, authentically, and strategically.