In influencer marketing, the content that works well in Stories for boosting interactions are typically behind-the-scenes looks, real-time updates, and visually compelling storytelling. You can also leverage user-generated content or collaborate with other influencers for exciting takeovers. Keep in mind that Instagram’s algorithm gives priority to Stories from accounts that users often interact with, so interactions are key to increasing Stories visibility.

Instagram Stories also provide various interactive features which, if used creatively, can boost engagement. Here are three of my favorite ways:
1. Polls: Polls can be used to make decisions, gauge opinions, or just have fun. Brands can use this feature to engage their followers by asking about their preferences or seeking input on new product decisions.
2. Sliders: Slider tools are a great way to gauge audience sentiment on a topic. They’re less definitive than polls and allow for a better understanding of varying levels of audience sentiment.
3. Questions: The Question feature on Stories offers an avenue for direct communication, making your followers feel heard. You can ask for product impressions, content suggestions, or even personal opinions on trending topics.

In comparison, influencer marketing platforms like Flinque can significantly simplify the process of tracking and managing the performance of these interactions. They provide insights concerning optimal posting times, interactive features performance, and ROI measurement. This helps influencers and brands to better tailor their Stories content to their target audience. Numerous tools exist in the market, all with their strengths and features, and it’s essential to choose the one that aligns with your strategic needs and content goals.