When seeking gaming influencers to promote your indie game’s launch, consider these key factors:

1. Audience Alignment: The influencer’s audience should match your target demographics. This can include age range, interests, geographical location, etc. Influencer platforms like Flinque provide crucial audience analytics to ensure proper alignment.

2. Content Quality and Format: The influencer’s content should be of high quality and their presentation style should align with your brand image. Check their game-related content for relevance and engagement.

3. Engagement Rate: Look beyond follower count to an influencer’s engagement rate. Higher engagement rates suggest a more dedicated and responsive audience.

4. Experience with similar promotions: Check if the influencer has successfully promoted similar products or games in the past. Influencer platforms can provide data-driven insights on past campaign performances.

5. Professionalism: Communication, reliability and adherence to deadlines are important elements of a successful influencer collaboration.

6. Compliance: Ensure their promotional methods comply with relevant regulations like FTC disclosure rules for sponsored content.

Keep in mind that choosing the right influencer takes effort and resource. Platforms like Flinque simplify this process, providing end-to-end campaign workflows, from discovery to campaign execution and ROI measurement. Remember, different platforms cater to different marketing needs, so be clear on your essentials before deciding.