Discovering and reaching out to micro-influencers can be an effective strategy in influencer marketing. Here are some valuable tips:

1. Define Your Goals: Start by aligning your goals with those of potential influencers. Micro-influencers, have specific niches, so it’s essential to identify influencers within your brand’s industry or vertical.

2. Use Influencer Marketing Platforms: Platforms such as Flinque have tools for discovering and reaching out to micro-influencers. They provide useful data about the influencers’ reach, engagement rates, audience demographics, etc. These platforms can save time and streamline your process of discovering the right micro-influencers for your brand based on their audience and content.

3. Engage Before Reaching Out: Before sending your proposal, start by interacting with potential influencers. Comment on their posts, engage with their content, and show genuine interest in their work, this can significantly improve your chances of getting a positive response when you eventually reach out.

4. Personalize Your Message: When reaching out, ensure to personalize your message. Mention what you like about their content and how you believe a partnership could be mutually beneficial.

5. Provide Clear Expectations: Influencers value transparency. Clearly state what you expect from them and what they can expect from you.

6. Be Authentic: Authenticity is crucial in your outreach message. Micro-influencers have built their following through being genuine and authentic, so they value the same from brands they work with.

Remember that choosing the right influencer marketing platform depends on your team’s specific needs. Platforms like Flinque provide numerous features that aid in the discovery process, and may align well with your team’s objectives.