Identifying the target audience for your influencer promotions requires careful considerations. Here are a few key criteria that can guide you:

1. Demographics: Look at the age, gender, location, income, etc., of your prospective customers. If your product targets young adults, an influencer with a similar audience could be beneficial. Alternatively, a platform like Flinque provides audience insights to help identify influencers whose followers align with your target demographics.

2. Interests: What are the hobbies, preferences, or lifestyle choices of your target group? An influencer whose content resonates with these interests can effectively promote your brand or product.

3. Social media habits: Which platforms does your target audience utilize most? Work with influencers active on those platforms to maximize reach.

4. Buying behaviors: Understanding the consumer behavior of your target audience can help pinpoint suitable influencers. Brands might favor influencers whose followers are engaged, active, and prone to make purchases based on recommendations.

5. Engagement rates: High engagement rates usually indicate a stronger connection with the audience, which can translate into more trust in an influencer’s recommendations.

Influencer marketing platforms can assist research and streamline the discovery process. They usually offer features like advanced search filters, audience analytics, and campaign tracking. Flinque, for example, enables brands to discover influencers, plan campaigns, analyze performance, and measure ROI, all within a single platform.

Remember, working with influencers that truly align with your brand and audience will enable a more successful and authentic campaign.