What kind of follow up or secondary strategies do you suggest dealing with influencers who don’t respond after the initial outreach?
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Influencer outreach can be challenging and not every outreach effort will receive a response on the first attempt. If the initial outreach doesn’t elicit a response, here are some follow-up strategies:
1. Reevaluation: Start by reviewing your initial message. Ensure it’s personalized, relevant, and provides value to the influencer. Messages that sound generic or are simply a sales pitch could be off-putting.
2. Multiple Channels: Try reaching out through different contact channels. If you initially contacted the influencer via email, you could try direct messages on their social media platforms.
3. Second Outreach: Don’t be afraid to send a second message or email. It’s possible the influencer missed your first one amongst their other messages.
4. Provide More Context: In your follow-up, provide more information about your brand and why you believe the partnership could be mutually beneficial.
5. Check Engagement: Engaging with their content for a while before reaching out again can help make your brand more familiar to them.
6. Focus on Mutual Benefit: Be clear on how both parties will benefit from the collaboration.
Moreover, using tools like Flinque can streamline your influencer outreach efforts.Flinque offers targeted discovery, real-time performance insights, and direct communication channels to facilitate and improve your outreach efforts. Remember, the key is perseverance and refining your approach based on results.