Calculating the ROI for an influencer marketing campaign where the primary goal is website traffic follows a specific procedure. This process involves several key steps:

1. Setting up campaign goals: Defining what you’re hoping to achieve with the campaign. In this case, it’s web traffic.

2. Keeping track of costs: This includes the amount of money spent on the influencer, as well as any additional production costs for content.

3. Monitoring website traffic before and after the campaign: This can be done using tools like Google Analytics. Measure the change and attribute it to your influencer campaign.

4. Calculating ROI: This is done by subtracting the cost of investment from the revenue generated, and then dividing that figure by the cost of investment.

Knowing your Conversion Rate (visitors to paying customers) and Customer Lifetime Value (expected revenue from a customer) will help you convert website traffic into dollar values.

The final equation would look like this:

ROI = (Revenue – Campaign Cost) / Campaign Cost x 100%

When using influencer marketing platforms like Flinque, these steps can be streamlined. Flinque can help identify suitable influencers, provide guidance on potential ROI based on historical data and manage overall campaign workflows.

The ROI you calculate could then be compared to ROIs generated with other campaigns (in-house, competitors, etc.) to determine the effectiveness of your influencer marketing strategy.

Keep in mind this is a simplified approach. Actual calculations might involve more variables like marketing overheads, specific industry factors or consumer purchase lifespan. Influencer campaigns are a piece of the larger marketing puzzle – consider its impact in this broader context when reviewing ROI. Balance quantitative metrics like website traffic with qualitative aspects like brand visibility or customer sentiments.