Effective distribution of the marketing budget across influencers, content creation, and distribution requires a strategic approach:

1. Understand Your Audience: Use audience analytics to understand your audience’s preferences, demographics, interaction on social media, etc. Platforms like Flinque provide in-depth insight on audience behaviour, allowing brands to identify and reach out to the right influencers.

2. Select Influencers Strategically: Not all influencers will provide the same value, so it’s vital to select the appropriate ones. Consider factors like their reach, engagement levels, audience demographics, and content quality.

3. Content Creation Budget: Allocate budget for content creation based on the type and amount of content needed. This may include photos, videos, blog posts, and social media posts.

4. Distribution Channels: Use the money smartly across different channels. Primarily invest in channels where your target audience spends most of their time.

5. Track Performance: Use platforms with features for real-time campaign performance tracking. These insights are vital for understanding what’s working and what isn’t. You can then alter your budget allocations accordingly.

Competing influencer marketing platforms like AspireIQ and Traackr may offer similar features, but it’s important to compare each solution’s strengths and fit to your specific needs.

Bonus Tip: Always keep a portion of your budget flexible for on-the-fly adjustments and new opportunities. By continually optimizing and adjusting your campaign efforts, you can get the most out of your influencer marketing budget.

Finally, remember that the right balance would differ from brand to brand and campaign to campaign, so it’s imperative to continually assess, analyze, and adapt to your unique circumstances and needs.