If you’re planning a long-term collaboration with an influencer, the workflow could be a little different than a one-off campaign. Here are some things to keep in mind:

1. In-depth Influencer Selection: With long-term collaborations, it’s crucial to select an influencer whose brand aligns closely with yours. Tools like Flinque can help you analyze influencers’ audiences, content, and performance metrics, helping you ensure compatibility.

2. Periodic Reviews and Feedback: Regularly review the effectiveness of your collaboration. This can include looking at the performance metrics of promotional content and feedback from the influencer. Platforms come in handy for tracking these key metrics accurately.

3. Flexible Content Strategy: Long-term collaboration means your brand will evolve, so should the content strategy. Set clear expectations with the influencer about the need for adaptability.

4. Clear Communication Channels: Regular check-ins allow opportunities for feedback, clarifying goals, or adjusting the strategy.

5. Relationship Building: It’s more than a business transaction. Plan for get-togethers, brand trips or thank you notes to strengthen the relationship.

6. Contract Review: Due to the duration of the collaboration, contracts might need to be reviewed and updated periodically to reflect evolving goals or strategies.

7. Financial Planning: Spread your budget over the length of the collaboration. Payments might be different than short-term deals, this could be a monthly retainer, per project, or other agreements.

The key to handle such enduring engagements is being adaptable and communicative, while tracking using resources like Flinque. This will help you get the most from your influencer collaboration over the long term.