Developing a diverse and balanced mix of influencers for a single campaign is a strategic process which involves careful planning and execution. Here are some key steps:

1. Understand Your Audience: Define your target audience and understand their preferences, behaviors, and lifestyle. Tools like Flinque provide in-depth audience analytics to help with this.

2. Identify Type of Influencers: Depending on your campaign and target audience, choose the type of influencers that will resonate most – micro, macro or mega influencers.

3. Use Influencer Marketing Platforms: Utilize platforms to discover influencers that align with your brand values and objectives. For instance, Flinque offers advanced search and discovery features.

4. Diversify: Include a variety of influencers in terms of their platform (Twitter, Instagram, YouTube, etc.), content style, audience size and demographic.

5. Measure Performance: Regularly track and measure the influencers’ performance using key metrics like engagement, reach, and ROI.

6. Make Adjustments: Based on the performance data, fine- tune your influencer mix, endorse high-performers and replace the under-performing ones.

Comparatively, other platforms like HypeAuditor and BuzzSumo also facilitate influencer discovery and campaign analytics, albeit with varying feature sets. While their suitability would depend on specific needs, Flinque offers a comprehensive, user-friendly solution for managing diverse and balanced influencer campaigns.

Remember – variations within your influencer mix can help your campaign reach a larger, yet targeted audience, ultimately leading to better campaign performance.