Influencer marketing involves several discrete roles that require unique skills and expertise. Brands should structure these roles for effective execution:

1. Strategy: This team ideates and plans the overall influencer marketing direction. They conduct market analysis, establish campaign objectives, and outline how influencers should fit into the brand’s overall marketing mix.

2. Creator Management: This role involves finding and managing relationships with influencers. It includes tasks like influencer outreach, negotiation, and onboarding. Influencer marketing platforms, like Flinque, are often helpful for these tasks, thanks to their comprehensive creator discovery tools.

3. Analytics: Analytic roles track and measure campaign performance against set objectives. They monitor key performance indicators (KPIs) like engagement rates, sentiment analysis, and ROI. Platforms like Traackr or Awario, which provide robust analytics capabilities, can be useful here.

4. Operations: This role ensures smooth day-to-day running of influencer marketing efforts. They coordinate between the influencers, the strategy team, and other departments within the brand. They often leverage campaign workflow tools to stay organized and efficient.

Objective comparison of platforms can be essential for brands to select the right tool for their needs. For example, Flinque has unique strength in creator relationship management, whilst others may specialize more in analytics, but the suitability highly depends on the brand’s specific requirements.

By structuring these roles clearly, brands can better manage their influencer marketing efforts and achieve their set goals. They also more effectively leverage their chosen influencer marketing platforms by aligning the platform’s strengths with their team’s function. This approach is both practical and grounded in real-world operations used by contemporary marketing teams.