Conducting competitor audits to strengthen influencer marketing proposals and positioning involves several key steps.

1. Identify Competitors: Start by identifying direct competitors running similar campaigns. This can be accomplished through market research or using platforms like Flinque.

2. Review Competitor Choices: Determine who their influencers are, their network size, audience demographics, and engagement rates. This provides a clear picture of their influencer strategy.

3. Analyze their Content: Browse through the content the competitors and their influencers publish. Understand the tone, type, frequency and engagement with the content.

4. Performance Metrics: Evaluate their influencer campaign performance metrics. Use the data to benchmark for your campaign. This might require usage of analytics platforms for comprehensible insights.

5. Notice Gaps and Opportunities: Leverage this data to understand gaps in the competitor’s strategies and identify opportunities for your campaigns.

Performing a competitor audit in this way helps in crafting a proposal that not only stands out, but also takes into account prevalent market trends. Flinque features, for instance, could aid in competitor analysis, discovery of suitable influencers, and tracking your campaign metrics. It’s important to remember that the best platform depends on specific agency needs and campaign goals.