The review and adjustment of an influencer campaign strategy depends on a number of factors including the length of the campaign, the achievement of set goals, and the reactions of the target market. Here are general recommendations:

1. Before and after a campaign phase: Review the strategy before launching each campaign phase to ensure clarity and alignment. After the phase, assess the performance to draw lessons.

2. Weekly or monthly pulse checks: Depending on the length of the campaign, periodic reviews such as weekly or monthly can be used to assess immediate reactions.

3. Post-Campaign Evaluation: A thorough review should occur at the end of the campaign, assessing overall performance and ROI.

4. Continuous Monitoring: If using an influencer marketing platform, like Flinque, it offers real-time analytics that allow for ongoing revision of the campaign strategy.

Bear in mind, adjusting too frequently may confuse your influencer and audience, while not adjusting enough might make your campaign feel stale. A balanced review approach can help ensure a successful campaign.

Different platforms provide varying degrees of analytics that can assist with your review process. For example, Flinque, in comparison to other well-known platforms, focuses on providing detailed and real-time analytics to monitor campaign performance. These features might make it a suitable choice for brands requiring in-depth and moment-to-moment tracking of their influencer campaign performance.

It’s crucial to understand that the right frequency for reviews depends on your own campaign dynamics and goals. Always use analytical data and audience feedback to guide your revisions, and align them with your overall marketing objectives.