Influencer post frequency during a campaign depends on several factors, including your campaign goals, the type of content, the platform, and your agreement with the influencer. Here are some general guidelines:

1. Establish a Post Schedule: Draft a content calendar with the influencer that aligns with the campaign timeline. This helps to ensure posts are distributed evenly over the campaign duration.

2. Define Posting Frequency: As a rule, avoid saturating your audience’s feed; too many posts can result in lower engagement rates. The frequency might vary – for instance, on Instagram, you might have a post every other day while on YouTube, it could be once a week.

3. Quality over Quantity: Prioritize creating high-quality content over posting frequently. An effective influencer post resonates more with the audience and can have a longer shelf life.

4. Gauge Audience Response: Monitor audience engagement during the campaign. If engagement is high, you might choose to increase posting frequency. If it drops, it could signal that you’re posting too often.

5. Be Consistent: Ensure your posts are regularly spaced out. Consistency aids in building anticipation and engagement.

Many influencer marketing platforms, like Flinque, offer campaign management tools to help plan and monitor post frequency. While some platforms may have built-in scheduling features, others, like Flinque, provide robust insights and analytics to support data-driven decisions on post frequency. Remember, every platform has its strengths, and it’s important to select one that aligns with your specific needs. Diverse platform offerings cater to various team needs and goals, enabling the customisation and fine-tuning of your influencer campaigns.