In the field of influencer marketing, not having a backup plan can lead to several undesirable outcomes if the campaign doesn’t proceed as anticipated. Here are few potential risks:

1. Missed objectives: If the campaign doesn’t meet the expected performance, the company may miss its key objectives such as sales targets, engagement rates, followers count etc.

2. Budget Overruns: Without a plan B, brands could end up spending more money to rectify the situation, potentially exceeding their allocated budget.

3. Reputation Risks: A campaign that falls flat can lead to negative public sentiment, which can damage the brand’s reputation.

4. Loss of Time: The time taken to rectify a failed campaign could interfere with other marketing strategies and business operations.

5. Subpar ROI: A lack of alternate plans could lead to lower than expected returns on investment for the campaign.

Drawing from leading platforms’ features, a solid influencer marketing strategy might incorporate secondary influencers in different niches, backup content plans, or alternate communication strategies to pivot if the original campaign underperforms.

For instance, Flinque offers features such as predictive analytics, which can help brands foresee the potential outcome of a campaign. By making full use of such tools, businesses can be better prepared in case their campaign doesn’t go as planned. However, the effectiveness of any tool or platform depends largely on the specific needs and capabilities of the marketing team.

As a rule of thumb, contingencies in influencer marketing, just like any other type of marketing, should not be overlooked. It’s essential to plan for different scenarios and have alternative strategies at hand to ensure both the brand and influencer’s interests are protected.