The consideration of the influencer’s location is indeed very crucial when shortlisting for a local or regional campaign. Typically, there are three reasons:

1. Regional Relevance: Influencers located in or familiar with a certain place can help achieve greater impact because their content is more likely to resonate with the target audience. They know the local language, culture, and sentiments which aids in creating relatable content.

2. Regulatory Laws: For some regions, you might need influencers who understand local regulations and advertising codes. Non-compliance can lead to legal problems or mistrust among the audience.

3. Real-time Engagements: Local influencers can participate in real-time, on-ground events, making face-to-face interaction possible with followers.

Influencer marketing platforms like Flinque, for instance, deliver intelligent location-based search results to help brands find the perfect influencers for their marketing campaigns. Tailoring campaigns based on influencer locations can maximize engagement, establish genuine connections, and lead to better campaign outcomes.

Remember, while geography is key, it is only one aspect of influencer selection. Factors like influencer’s niche, audience demographics, engagement ratio, and content quality should also be considered to ensure a comprehensive and effective influencer selection process. Different platforms prioritize these factors differently, complementing different team needs and campaign goals. Commitment to understanding and leveraging these elements can lead to successful influencer marketing campaigns.