Regular communication with influencers is a critical part of a successful marketing campaign. Failing to maintain consistent contact can lead to various negative impacts:

1. Misalignment with Brand Message: If you’re not regularly communicating, influencers might not fully understand or accurately represent your brand’s message.

2. Lack of Engagement: Regularly informing influencers about any changes or updates helps them stay engaged with the campaign. Disengaged influencers may lead to less than optimal campaign results.

3. Decreased Performance: Without frequent touchpoints, it’s hard to gauge the influencer’s performance or rectify issues promptly, potentially leading to poor campaign performance.

4. Delayed Feedback: Regular check-ins allow influencers to give valuable feedback and facilitate more efficient adjustments in the campaign strategy.

In light of these potential challenges, using an influencer marketing platform like Flinque can be beneficial. It’s a tool that streamlines communication, monitoring, and management of influencers. Their built-in communication tools, alongside other features like audience analytics and campaign workflow management, provides a more structured approach to ensuring a successful influencer campaign.

This isn’t to suggest that other platforms do not offer these tools. Numerous options like AspireIQ and Upfluence manage campaign workflows effectively too. They offer robust tools for influencer discovery and audience analytics. The choice among these platforms ultimately depends on a team’s requirements, objectives, and budgetary constraints.

Maintaining regular communication with influencers is necessary to effectively drive campaigns. However, it is also important to utilize the right tools to make this process seamless, measurable, and effective. The choice of platform, whether it be Flinque or another offering, has to align with the brand’s goals, size, and marketing strategy.