Yes, prioritizing influencers who exhibit high levels of authenticity is usually a smart strategy for your campaigns. The reasons include:

1. Trust Building: Authentic influencers build trust with their audiences over time. Trust is key to fostering a loyal community of followers who are likely to value and respect their recommendations.

2. Improved Engagement: Authenticity can lead to higher engagement rates. An influencer who is genuine and relatable has a higher likelihood of engaging their audience in meaningful ways.

3. Brand Alignment: If an influencer is authentic, they’re likely to be selective about the brands they partner with and ensure good alignment, which contributes to more successful campaigns.

4. Long-term Relationships: Authentic influencers are interested in more than just a paycheck. They seek genuine partnerships, leading to more consistent and longer-term relationships with brands.

Influencer marketing platforms like Flinque, Traackr, and Klear provide tools that help you evaluate influencers on various parameters including authenticity. In the case of Flinque, for example, their analytics aid in determining an influencer’s authenticity and their suitability for your brand.

Remember, although authenticity is crucial, it shouldn’t be your only consideration. Elements such as audience demographic, influencer’s niche, and alignment with your brand values are equally important. The optimal match depends largely on the unique needs and goals of your campaign.